901 5th Avenue

Repositioning the high-rise tower boosts office leasing initiative.

901 Fifth

Beacon Capital Partners

Naming & Positioning
Brand Identity
Collateral
Signage
Wayfinding
Special Events

Formerly known as the Union Bank of California Center, the property has undergone a $50 million dollar renovation and was renamed 901 Fifth Avenue. To complement the building’s new LEED-silver status, we created a complete eco-savvy integrated branding program to market the office and retail space for lease.

To stay true to the property’s environmental ethics, we designed a smart yet sustainable collateral package utilizing FSC-certified PC paper products, soy inks, and metal, reusable boxes. A fresh new brand was rolled out online and throughout the property with new wayfinding, interior and exterior signage program.

signage
901 Fifth logo
signage
packaging brochure
signage
signage
signage