Home Plate Center

Branding the innovation nexus in Seattle’s SoDo district.

Home Plate Center

American Life, Inc.

Naming & Positioning
Brand ID
Business Papers
Website
Collateral
Advertising
Event Marketing
Leasing Signage

This new world-class technology campus redefined office space solutions in Seattle’s SoDo district. Recruitment and retention of creative talent doesn’t get any better when having your office across the street from your favorite NBA and NFL teams. Innovate by day, catch the Mariner’s game in the afternoon, and hit the pub after the game, repeat.

e! collaborated with the development and broker teams to champion branding and marketing design for this premier property. Targeting the creative and tech sector, amenity-rich content and custom photography combine to tell the story about this robust, tech-savvy campus within the vibrant stadium district of SoDo.

Home Plate Center logo
collateral close up
signage
brochure
brochure
website design