Hotel Nexus

A great name and colorful branding for a popular Seattle mid-market boutique hotel brings them in the limelight.

Hotel Nexus

360 Hotel Group

Naming & Positioning
Brand Identity
Signage
Business Papers
Collateral
Event Marketing
Wayfinding

How do you take an inn that was once part of a national chain and rebrand it as a friendly, independent hotel?

We started with a new name emphasizing the hotel’s remarkable connection to the city of Seattle and beyond—Hotel Nexus. Working with the building’s existing colors, we created a fresh brand that communicates connectivity, an appealing feature to its young target audience. The brand has been enthusiastically received, and now extends to hotel collateral, signage systems and fleet graphics, enhancing the overall guest experience.

collateral
Hotel Nexus logo
branding graphic
Hotel Nexus van
packaging
signage
way finding
collateral