360 Hotel Group
Naming & Positioning
How do you take an inn that was once part of a national chain and rebrand it as a friendly, independent hotel?
We started with a new name emphasizing the hotel’s remarkable connection to the city of Seattle and beyond—Hotel Nexus. Working with the building’s existing colors, we created a fresh brand that communicates connectivity, an appealing feature to its young target audience. The brand has been enthusiastically received, and now extends to hotel collateral, signage systems and fleet graphics, enhancing the overall guest experience.