Island Square

Luxury apartment homes in the heart of Mercer Island.

Island Square

Seco Development

Naming & Positioning
Brand ID
Collateral System
Website
Signage
Wayfinding
Marketing Center
Interactive Touchscreen
Advertising

Island Square is a mixed-use apartment community located in the heart of Mercer Island. The e! team collaborated with the development team on all branding aspects including naming and positioning, specifically focusing on developing a brand that resonated across the community’s diverse demographics.

Beginning with brand identity, the marketing program was complete with collateral, direct mail, advertising, website and leasing exhibits and interactive touchscreen. As signage designers and consultants, we extended the brand experience throughout the property with an environmental signage and wayfinding system including public parking garage, retail, residential, and common area signage systems.

signage
Island Square logo
emboss close up
collateral signage
signage
signage
signage