Naming & Positioning
Island Square is a mixed-use apartment community located in the heart of Mercer Island. The e! team collaborated with the development team on all branding aspects including naming and positioning, specifically focusing on developing a brand that resonated across the community’s diverse demographics.
Beginning with brand identity, the marketing program was complete with collateral, direct mail, advertising, website and leasing exhibits and interactive touchscreen. As signage designers and consultants, we extended the brand experience throughout the property with an environmental signage and wayfinding system including public parking garage, retail, residential, and common area signage systems.