Our approach is simple. We only employ and
partner with people who we believe are brilliant
at what they do.
Caroline cofounded Effective Design with her husband Michael Scull in 1981. As branding specialist and creative director for the firm, she has been a sought-after hospitality and real estate branding and marketing consultant for more than 25 years and fluctuating market cycles, winning more than a dozen national awards for real estate marketing.
She came by her talent for exhibit and signage design honestly: Caroline’s grandfather was a designer at Epcon, which created such iconic Seattle signs as the Pink Elephant Car Wash and Seattle Post-Intelligencer globe. Honoring her innovative design roots, today, she balances that legacy by embracing trending technology.
When not creating in the studio, Caroline volunteers for the Boy Scouts of America and Special Olympics. In addition, she counts among her eclectic interests historic architecture, vintage collecting, urban farming, and cooking but the true path to her heart is paved in slices of apple pie and glasses of fine red wine.
As managing director of Effective Design, Michael is responsible for account management, project estimating, budget development and long-term planning and vision. Prior to cofounding Effective Design, his exceptional management and customer service experience was honed at Nordstrom, where he was a systems analyst for 16 years.
When not strategizing in the office, Michael can be found fishing, camping, cooking, experimenting with mixology and woodworking. He is also an active volunteer for Boy Scouts of America and Special Olympics, and periodically indulges in his three great guilty pleasures: Red Vines, Mai Tais, and Chinese food. However, he would rather not try skydiving again. Ever.
Studio & Operations Manager
Janice wears many hats at Effective Design: operations manager, project manager, account manager, and bookkeeper. Highly organized and results-driven with a keen eye for design, Janice has 14+ years of professional experience in digital media, graduating from the Rhode Island School of Design with a B.F.A. in film and video. Of her ability to balance the big picture with the small details, she says, “I love to make things work efficiently: a complex project, a creative studio, or a visual design. I believe great design, good planning, and the ability to be agile are the key elements to any success.”
Known at Effective Design as the office ninja for her stealth organizational skills, when not designing, she enjoys painting, camping, trail running, and hiking. Her guilty pleasures are strong coffee, chocolate dark as night, and paper stores.
A graduate of Cornish College of the Arts, Lisa has more than 11 years of professional experience in graphic design and illustration, and draws her inspiration from her muses: Mexican folk art and the artist Frieda Kahlo.
Although she was born and raised on a wheat farm in rural Montana, Lisa has lived in the city for 17 years, so she considers herself a true Seattlelite. When not designing for clients, Lisa can be found exploring the world through painting or travel, cooking in the kitchen (preferably something with bacon) or cultivating in the garden, and practicing the downward dog in the yoga studio or collecting Mexican knick-knacks. On her bucket list is a sailing trip around the world.
A graduate of Seattle Pacific University with a degree in Visual Communications, Chris’ creative journey began making and starring in wacky videos with his brother. His resumé spans a variety of industries—higher education, nonprofits and technology—and countries—Romania, and Bosnia and Herzegovina.
When he’s not creating in the studio, he’s making music, traveling, and playing board games, ping pong, golf or Frisbee. He also admits to a secret addiction to HGTV. A lifelong artist who took up drawing and woodworking at a young age, Chris’ creative talents also include whipping up a mean latte, thanks to a stint as a barista.